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Beck
One of the most inventive and eclectic figures to emerge
from the '90s alternative revolution, Beck was the epitome of postmodern
chic in an era obsessed with junk culture. Drawing upon a kaleidoscope
of influences -- pop, folk, psychedelia, hip-hop, country, blues, R&B,
funk, indie rock, noise rock, experimental rock, jazz, lounge, and Brazilian
music -- Beck created a body of work that was wildly unpredictable, vibrantly
messy, and bursting with ideas. He was unquestionably a product of the
media age, a synthesist whose concoctions were pasted together from bits
of the past and present, in ways that could only occur to an overexposed
pop culture junkie. His surreal, free-associative lyrics were laced with
warped imagery and a sardonic sense of humor that, while typical of the
times, only rarely threatened the impact of his adventurous music. Beck
appropriated freely from whatever genres he felt like, juxtaposing sounds
that would never have coexisted organically (and his habitual irony made
clear that he wasn't aiming for authenticity in the first place). If his
musical style was impossible to pigeonhole, his true identity lay in that
rootless, sprawling diversity, that determination to acknowledge no boundaries
or conventions; everything he did bore the stamp of his distinctively
skewed viewpoint. Beck caught his big break when the bizarre Delta blues/white-boy
rap pastiche "Loser" spawned a national catch phrase in early
1994. His debut album, Mellow Gold, became a hit, and the official follow-up,
the Dust Brothers-produced Odelay, was widely acclaimed as one of the
decade's landmark records. Beck followed those touchstones with genre
exercises in folk and funk that still managed to dazzle with their variety,
solidifying one of the most creatively vital oeuvres in alternative rock
-- or all of modern pop music, for that matter.
Beck was discovered in the summer of 1991, separately by Bong Load label
owners Tom Rothrock (at one of his club performances) and Rob Schnapf
(at the Sunset Junction street fair). The two approached him about cutting
some folk songs backed with hip-hop beats, and Beck agreed. Gathering
in the kitchen of up-and-coming hip-hop producer Karl Stephenson, Beck
recorded "Loser" and a selection of other tracks. In 1992, Beck
traveled to Olympia, WA, to record for Calvin Johnson's K label, and also
inked a publishing deal with BMG. At the beginning of 1993, Beck finally
saw his first official releases: the single "MTV Makes Me Want to
Smoke Crack" on Flipside, and the full-length, cassette-only Golden
Feelings on Sonic Enemy. In September, Bong Load finally released "Loser"
as a 12" single, and it became an instant smash on L.A.'s independent
radio stations, so much so that Bong Load had trouble pressing enough
copies to keep up with the demand. Combining a funky drum-machine track
and Beck's nonsense raps with bluesy slide guitar and a sample of Dr.
John's "I Walk on Gilded Splinters," "Loser" sounded
like nothing else. Word spread quickly, helped out by Sonic Youth's Thurston
Moore, who raved about Beck after seeing him perform at a backyard party.
A major-label bidding war ensued, and Beck signed an innovative contract
with Geffen that allowed him to continue releasing uncommercial material
on smaller independent labels. In the meantime, another indie album, the
10" record A Western Harvest Field by Moonlight, was released in
January 1994 by Fingerpaint.
Beck's major-label debut, Mellow Gold, was released in March 1994, and
Geffen also reissued "Loser" on a national level. Instantly
labeled an anthem for the so-called slacker generation, the song was a
sensation, climbing into the Top Ten and hitting number one on Billboard's
modern rock chart. Mellow Gold was a hit, climbing into the Top 20 and
eventually going platinum. Initial reviews were somewhat mixed; many critics
raved over the album, but others were reluctant to lavish praise on an
artist they weren't sure would ever be anything more than a one-hit novelty.
Meanwhile, Beck immediately took advantage of his Geffen deal to release
two more indie albums in 1994. Stereopathetic Soul Manure, issued on Flipside,
consisted of lo-fi noise rock, while One Foot in the Grave -- which included
the material from Beck's 1992 session for K Records, fleshed out with
new recordings -- was a bare-bones acoustic folk collection. Later that
year, Bong Load released another indie single, "Steve Threw Up."
Beck's low-budget body of work, especially his indie recordings, seemed
to place him as part of the emerging lo-fi aesthetic, whose other adherents
included Pavement, Sebadoh, and Liz Phair.
In the summer of 1995, Beck undertook his first major promotional tour,
appearing as part of the fifth edition of Lollapalooza. For his second
major-label album, he entered the studio with producers the Dust Brothers,
who'd been a significant force behind the Beastie Boys' groundbreaking
masterpiece Paul's Boutique. Odelay was released in June 1996 to massive
acclaim, and wound up topping many year-end critics' polls; it was commercially
successful as well, reaching the Top 20, selling over two million copies,
and spinning off a string of MTV hits that included "Where It's At,"
"Devil's Haircut," "Jack-Ass," and "The New Pollution."
"Where It's At" went on to win a Grammy for Best Male Rock Vocal,
and Odelay also won for Best Alternative Music Performance. Late in 1997,
Beck contributed the single "Deadweight" to the soundtrack of
the film A Life Less Ordinary, which starred Ewan McGregor and Cameron
Diaz. In the spring of 1998, Beck's artwork was featured in a joint show
with that of his late grandfather.
Also in 1998, Beck began work on a new, folk-styled album -- in the vein
of One Foot in the Grave -- that was originally slated for release on
Bong Load. However, excited by the results and the presence of Radiohead
producer Nigel Godrich, Geffen stepped in and released the album themselves
that November. Titled Mutations, the record's quiet, gently trippy tone
and relatively straightforward approach made it an unlikely progression
from Odelay, and indeed both Beck and Geffen made it clear that the record
was never intended as the official follow-up. Although everything about
Mutations was low-key, it still became Beck's third straight Top 20 major-label
album. In early 1999, lawsuits between Geffen, Bong Load, and Beck began
to fly over the abrupt release change of Mutations, but were eventually
worked out in friendly fashion. That summer, Beck recorded a duet with
Emmylou Harris on "Sin City," a track featured on the Gram Parsons
tribute album Return of the Grievous Angel.
The official follow-up to Odelay took an exhausting total of 14 months
to record. Released in November 1999, Midnite Vultures was designed as
a party record, running the gamut of variations on funk and allowing Beck
to play the roles of R&B loverman and horny Prince disciple. Reviews
ranged from glowing to indifferent, and Midnite Vultures didn't sell quite
as well as its predecessors. Mutations won Beck another Grammy for Best
Alternative Music Performance in early 2000, and he embarked on an extensive
international tour in support of Midnite Vultures. In 2001, Beck recorded
a cover of David Bowie's "Diamond Dogs" with cutting-edge hip-hop
producer Timbaland, and also contributed to French electronic popsters
Air's 10,000 Hz Legend album.
His next project was another folk-styled album, titled Sea Change, again
recorded with Mutations producer Nigel Godrich and released by Geffen
in September 2002. Beck promoted Sea Change with a brief acoustic tour
beforehand, then announced that he had hired the Flaming Lips as his backing
band for the more extensive official tour following its release. For the
follow-up to Sea Change, Beck re-enlisted the Dust Brothers as producers;
the resulting album, titled Guero, was released in March 2005. Guero spawned
hits like "E-Pro" and "Hell Yes" and was seen as a
conscious return to the sound and feel of Beck's Odelay days. Guerolito,
a remixed version of the album, appeared in December 2005. Godrich was
back for 2006's The Information, a hip-hop-influenced effort. The album
came with a blank cover and a sheet of stickers that fans could use to
make their own cover art. Beck then partnered with Danger Mouse for his
eighth studio effort, 2008's Modern Guilt.
Let us connect you with a Beck Agent now to book
Beck to appear at your next corporate, private or
special event!
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