The Fray

From the sleepy sprawl of America's Mile High City comes the Fray, a foursome whose melodic pop-rock songs and soaring vocals resonate with sprawling tapestries and tales of hopefulness and heartache.
Formed in 2002 by Isaac Slade (vocals, piano) and Joe King (guitar, vocals), the Fray earned a loyal grassroots following through impressive Denver area gigs and the support of local radio which led a listen-driven campaign to get the band a record contract. With strong word-of-mouth, the band won "Best New Band" honors from Denver's Westword magazine and garnered substantial airplay on two of Denver's top rock stations with a demo version of "Over My Head (Cable Car)." The band signed to Epic Records in 2004 and will released their debut album How To Save A Life in September of that year.
"Three years ago, I thought I wanted to start a real estate company," laughs co-founder King. A serendipitous encounter with former schoolmate Slade at a local music store begat an impromptu jam session that begat an impromptu songwriting session that begat the Fray. It wasn't your usual rock n' roll lineup--vocals, guitar and piano--but it worked. The uplifting, melody-driven songs were catchy enough to attract two former band mates of Slade's--drummer Ben Wysocki and guitarist Dave Welsh. "Ben and I were basically a package deal at the time," explains Welsh. "Ben joined first, but I think he felt lonely without me."
It didn't hurt that the boys were all consummate musicians. A pianist from an early age, King competed in the local recital circuit before dropping piano altogether and picking up the guitar in junior high. "The coolest guys in my eighth grade class all played guitar," confides King. "I wanted to fit in." Slade began singing when he was eight, but temporary voice problems led him to discover the piano at age 11. After regaining his vocal abilities a year later, he continued studying piano and learned guitar in high school. "I wrote my first song at 16," explains Slade, "which is when I first picked up the guitar." Wysocki began taking drum lessons in the sixth grade, but only after having endured piano lessons at his parents' request. Welsh grew up in a musical household, and struggled with piano and saxophone before settling on guitar at age 12.
The lineup secure, all the band needed was a name. Jokes about the boys' tendency to battle it out over song composition led to the suggestion of "the Fray," and the name stuck. So did the Fray's style--a sophisticated, emotional blend of tinkling pianos, acoustic and electric guitars, and gently insistent rhythms that serves as an ideal backdrop for Slade's pitch-perfect, achingly beautiful vocals. The band's first single, "Over My Head (Cable Car)," echoes the poignant lyricism of Counting Crows and the melodic intensity of U2. The title track, "How To Save A Life," is a heartbreaking meditation on salvation inspired by Slade's experience as a mentor to a crack-addicted teen. Both songs employ an epic sweep, speeding up and slowing down so effortlessly that the listener can't help but become emotionally involved by the time the crescendo hits.
Considering the quality of songwriting involved, the band's rise to local prominence within the span of a year doesn't seem so implausible. In January of 2004, the Fray were no-namers trying to find gigs. By December, they were getting radio pick-up and playing sold-out shows at 500-capacity venues. In July of 2005 they were on the road supporting legendary geek rockers Weezer. And with the release of How To Save A Life in September, there was no shortage of opportunities to make even more new fans.

Let us connect you with a The Fray Agent now to book The Fray to appear at your next corporate, private or special event!

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