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Maxwell

Along with fellow founders D'Angelo and Erykah Badu, Maxwell was enormously important in defining and shaping the neo-soul movement that rose to prominence over the latter half of the '90s. Drawing his greatest inspiration from the concept of the R&B auteur, Maxwell recorded some of the most ambitious R&B of his time, becoming wildly popular and often earning critical raves in the process. What was more, his recurring theme of romantic monogamy set him apart from the vast majority of his bump'n'grind lover-man contemporaries.
Maxwell recorded his debut album in 1994 after which came Urban Hang Suite, which was a romantic concept album in the vein of Gaye's greatest '70s work, with a more modern flavor courtesy of Prince's influence; the record's giddy celebration of committed monogamy could have come off as old-fashioned as its classic influences, given the marketplace dominance of hip-hop soul at the time. Partly for those fears, it wasn't released right away. It wasn't until the spring of 1996 that Maxwell's Urban Hang Suite finally appeared. Sales were slow to take off at first, even though Maxwell scored some airplay with "...Til the Cops Come Knockin'." The gold-selling second single "Ascension (Never Wonder)" lit the fuse, however, and Urban Hang Suite went platinum before a year had passed, also earning a Grammy nomination.
Now elevated to sex-symbol status, Maxwell capitalized on his breakthrough with the MTV Unplugged EP, taken from his live MTV performance. It attracted attention and acclaim outside the R&B community with the left-field cover choices "This Woman's Work" (by prog rocker Kate Bush) and "Closer" (the Nine Inch Nails hit). Additionally, the Unplugged version of "Whenever, Wherever, Whatever" earned him another Grammy nomination (for Best Male Pop Vocal). In 1999, Maxwell scored his biggest hit to date with the single "Fortunate," an R. Kelly composition he recorded for the soundtrack of the film Life; it was a mammoth success, ranking as the number one R&B hit of the year in Billboard magazine. In August 2001, Maxwell returned with his third full-length album, Now, which was touted as a return to the more straightforwardly romantic atmosphere of his debut. It entered the album charts at number one and quickly launched a hit single in "Lifetime."

Let us connect you with a Maxwell Agent now to book Maxwell to appear at your next corporate, private or special event!

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